YEHWADAM stands for a unique meaning where YE means herbs and plants, HWA means flowers and DAM means story. Korean women has been using herbs and flowers in their skincare routine ages ago so with the new YEHWADAM, we can now experience the same result by incorporating herbs, plants and flowers in our skincare routine. This skincare line is targeted to 20s-30s ladies that are concern about anti-ageing and those who wants to take early action in fighting lines and wrinkles.